Pimping Wise Bread On KPCC

Yesterday I was listening to Patt Morrison on KPCC. She was talking to Chris Farrell, who wrote The New Frugality: How to Consume Less, Save More, and Live Better. It suddenly occurred to me that I should call in and try to get in a Wise Bread mention.

I’ve called KPCC one other time before. I was put on hold and never selected to go on air. I kind of knew what to expect on that front. You get vetted by a screener who (I think) leaves notes for the host to decide which caller to choose. Also, being a long time listener to KPCC, I frequently hear unprepared and startled callers when they are picked to go on air. So I tried not to zone out while on hold and typed up some notes to make sure I didn’t freeze and ramble on air.

I had barely heard Patt say “…from Baldwin Park” when I jumped in and started talking. I didn’t hear Chris say “sure” when I said “Wise Bread” and didn’t hear Patt say “thank you, Lynn.” It all happened so fast, I wasn’t thoroughly convinced I was actually on air until I listened to the program again.

Update: I reached out to Chris after the show and he graciously allowed me to interview him for Wise Bread.